Why Your Website Should Scare Away the Wrong Clients, and What You Should Do To Make Sure It Attracts the Ones Who are Aligned AF
Your website isn’t just a pretty face—it’s your digital bouncer. It’s there to welcome the right people and turn away the ones who aren’t a fit. If your site isn’t doing both, you’re missing a massive opportunity to protect your energy, your time, and your business.
Here’s the unapologetic truth: not everyone is your client. And that’s not just okay—it’s essential. Trying to please everyone means you end up pleasing no one, least of all yourself. Your website should be a reflection of your brand’s boldness, authenticity, and boundaries. It’s not just about attracting clients—it’s about attracting the right clients and repelling the wrong ones. Here’s how to make sure your site is doing just that.
1. Be Unapologetically You in Your Messaging
First things first—your website copy needs to be dripping with your personality. The tone, the language, the vibe—it all needs to scream you. If someone lands on your site and doesn’t vibe with your energy, that’s a good thing. You want to attract clients who are aligned with your values and your approach, not those who’ll drain your time and energy.
Action Step: Review your website copy and ask yourself—does this sound like me? If it feels too generic, bland, or like you’re trying to please everyone, it’s time for a rewrite. Inject your unique voice, and don’t be afraid to be polarizing. Your dream clients will love you for it.
2. Showcase Your Non-Negotiables
Your website is the perfect place to set boundaries. Whether it’s in the way you work, the types of clients you take on, or the expectations you have—make it crystal clear. This doesn’t just help you; it helps potential clients know if they’re a good fit. And if they’re not? They’ll move on, saving you both time and frustration.
Action Step: Create a section on your site that outlines your non-negotiables. This could be a “Who We Work With” page or a bold statement on your homepage. Be direct about the types of clients and projects that excite you—and the ones that don’t. The right clients will respect your honesty.
3. Use Visuals That Reflect Your Brand’s Vibe
Your website’s design isn’t just about looking good—it’s about feeling right. The colors, images, and overall aesthetic should align with the energy you want to attract. If your brand is all about bold, no-nonsense coaching, then soft pastels and generic stock photos aren’t going to cut it. Your visuals should either draw people in or push them away—and that’s exactly the point.
Action Step: Audit your website’s visuals. Do they match the energy you want to bring to your coaching? If not, it’s time for an overhaul. Choose colors, fonts, and imagery that reflect your brand’s boldness and authenticity.
4. Set Clear Expectations with Your Content
Content isn’t just about SEO or filling space—it’s a powerful tool to set expectations. Whether it’s blog posts, videos, or service descriptions, your content should clearly communicate who you are, what you do, and who you do it for. If someone doesn’t align with your approach, your content should make that obvious.
Action Step: Go through your content and ensure it’s setting the right expectations. Are you clear about what it’s like to work with you? Do you communicate the value you offer and the results you deliver? If your content isn’t filtering out the wrong people, it’s time to tweak it.
5. Make Your CTAs Clear and Confident
Your Calls to Action (CTAs) are where the magic happens—but only if they’re attracting the right people. If your CTAs are too vague or open-ended, you’ll end up with inquiries from people who aren’t serious or aren’t a good fit. Be direct, be clear, and make sure your CTAs reflect the confidence you have in what you offer.
Action Step: Review your CTAs. Are they strong, clear, and specific? Are they guiding the right people to take action? If not, rewrite them to reflect the bold, unapologetic energy of your brand.
Ready to turn your website into a magnetic force that not only looks professional but pulls in clients who vibe with your unapologetic energy? Let’s build something bold that screams YOU and turns browsers into believers. I’m here to make it happen—let’s create a site that’s as fierce and authentic as you are!
