Website Evaluation Checklist: Identify Areas for Improvement

Aug 13

Is your website working as hard as it should for your business? Use this checklist to evaluate your current site and identify areas that could use a boost. Ready to optimize? Let’s dive in!

1. Strong CTA at the Top

✅ Is there a clear and compelling Call-to-Action (CTA) button at the top of your home page?

Why It Matters: Your potential customers have a short attention span. You need to grab their attention in the first few seconds and guide them clearly on what to do next.
Quick Tip: Make sure your CTA is eye-catching and immediately tells visitors what action they should take. For example, "Sign Up Now," "Book a Free Consultation," or "Shop the Collection."

2. Manageable Number of CTAs

✅ Are there no more than 1-2 types of CTAs per page?

Why It Matters: Too many CTAs can overwhelm and confuse visitors. It’s crucial to keep the focus on your main goals without cluttering the page.
Quick Tip: Choose 1-2 primary actions you want visitors to take on each page. Repeat these CTAs in different formats and locations to ensure they’re noticed and if it feels like it will be just a little annoying, you’re doing it right. You want it to be in their face, like a sales page.

3. Simplified Navigation Bar

✅ Does your navigation bar contain 5 items or fewer?

Why It Matters: A cluttered navigation bar can confuse visitors and make your site look messy. Simplifying helps users find what they need quickly and easily.
Quick Tip: Use drop-down menus to organize content into categories if necessary. Prioritize the most important pages and consider grouping similar items together.

4. Text Alignment and Readability

✅ Is your text left-aligned or broken into manageable chunks?

Why It Matters: Center-aligned text and large blocks of text can be hard to read. Proper alignment and text organization improve readability and keep visitors engaged.
Quick Tip: Limit center-aligned text to 2-3 lines. Break up large text blocks with images, headers, or bullet points to make the content more digestible.

5. Focus on Business Priorities

✅ Is your website strategically set up to highlight your top 2-3 business priorities?

Why It Matters: Your website should focus on what matters most to your business. If it feels scattered, visitors may not engage with your key offers.
Quick Tip: Identify your top priorities (e.g., selling a course, building an email list). Make sure these elements are prominently featured and easily accessible on your site.

Bonus Tips

✅ Is your site mobile-friendly and loads quickly?

Why It Matters: A site that doesn’t perform well on mobile or takes too long to load can drive visitors away.
Quick Tip: Test your site on various devices and use tools like Google’s PageSpeed Insights to identify and fix performance issues.

✅ Are your images high-quality and relevant?

Why It Matters: Poor-quality or irrelevant images can detract from your message and brand perception.
Quick Tip: Use high-resolution images that support your content and reflect your brand’s personality.