Alex Kennedy - Confidence Coach
Website Design - Squarespace 7.1 Fluid Engine
She wanted a fun and fresh design that captured her brand and essence of “Unfuckwittable”. But she HATES tech so DIY’ing it kept getting pushed to the bottom of her to-do list! Luckily, she had Conscious AF web design!
We focused the site on her top priorities of building her email list, selling her new course, and getting more 1:1 enrollments
Alex is a powerhouse to say the least! She has ALOT of personality and she’s not afraid to show it! She is a mindset and confidence coach specializing in nervous system regulation, burnout recovery, self sabotage and building authenticity.
Here’s what Alex had to say about her experience…
This process was so smooth! Blair created a beautiful site for me and it was EASY. I am a hella busy entrepreneur who does it all on my own -- and outsourcing this task lifted so much weight and stress from me. Of course I had to give her the material, colours, copywriting, etc for the website -- but the actual BUILDING process was totally out of my hands which I love, because although I cannnn do it, it's not what I love to do. Having Conscious AF Web Design work on this project for me allowed me to pour more time and energy into the parts of my business that I truly love. She was so easy to work with, quick, communicative, + was open to making adjustments as I needed them [while also providing her expert opinion + tips!]
Collaborative design process
Pastel color pallete with bold pops of brightness
Using her bold language to be authentic AF
Focus on top 3 priorities; Building an email list, Making sales for her latest course launch, and getting new 1:1 clients
Basic SEO applied to all images, pages, & alt text
1 main logo, alternate logos & browser icon
Strategy Meets Authenticity
“As Featured In” Section to boost credibility
Email freebie section and subscriber pop-up to build email list
Sales pages for services
Migrated 7 old emails to use as blog posts
Sales pages for services
Canva templates for all new or redesigned graphics for future edits
Here’s what else Alex had to say…
Before working with Conscious AF Web Design, when it came to your website design you felt …
Overwhelmed - I was avoiding doing it because it was just another thing on my list!What kind of gains have you/do you expect to experience?
I think many more people who click the link in my bio + visit this site will be naturally drawn to purchase my "Unlearn" course without me having to really market it. I also think it will help people understand who I am as a coach a lot more because the pages clearly outline this!How do you expect the website to change your business or life?
I know it will make things so much more streamlined and clearer for clients to find all of my offers in one place that is cohesive. I also am stoked about having the email platform with squarespace to nurture people on my email list and graduate from sending Gmail campaigns hahahaNow your website is completed, what are you looking forward to in the future?
Serving my clients without worrying about my website in the back of my mind -- and being able to run email campaigns!
Your website should be as authentic as you are AND bring you more clients!
PORTFOLIO
My favorite style is colorful and bold, but I love using neutral pallets too! Ultimately we will choose a color scheme that matches your brand and personality! I’ll combine it with design best practices and accessibility to make it uniquely you!